Are you a business with a clear understanding of how your website can be one of your greatest assets? Do you know exactly what the current return on investment (ROI) is of your company’s
Most businesses want to generate more leads from their website. Considering your website likely generates over 10x more visitors than your office space (and likely >4x more than your retail stores) this commitment has
Register now for this upcoming webinar! Thursday, June 6th @ 10:30-11:30AM ET A website is often one of the most misunderstood assets a company will own. Most websites gain 4-10X more traffic
In 2010, a new Canadian privacy act was passed that may change how businesses market digitally. For short, the act is called the Canadian Anti-Spam Act. Fitting to its complexity, the act is made up
Are you a small, medium or large business that regularly distributes e-mail marketing campaigns? If you’re not aware of the new law (short for “Canadian Anti-Spam Act”), that will soon come into effect, it
Do you have a sleeping problem? My goal is to fix it in this article with an unorthodox approach. But fix it I will. If you were to interview most very successful people, they
I recently had the honour of creating a marketing webinar with Tony Gareri, the CEO at Roma Moulding. Roma Moulding is one of the world’s largest picture framing companies (having 4 North American offices
Have you ever thought about running a Facebook promotional contest but don’t know how to do it correctly? There are a lot of considerations before making the jump. The first is ensuring your Facebook
The London 2012 Olympics promised (by many) to be the social media games. It was reported by Twitter Inc. that leading up to the Olympics, more tweets were sent out each day regarding the
The secret is getting out: If you want to optimize your Facebook marketing, you have to know how to properly leverage photos to the maximum. In a recent tbk Creative corporate page study of
According to social media analytics firm, PageLever, and as reported by Mashable, Facebook tab engagement is down 53% since the launch of the new Facebook TimeLine. Back on March 14, I wrote the article, The
By nature of being a human being, you and I have more in common with fleas and elephants than meets the eye. Last night, my friend Rod Gallagher (Financial Security Advisor at Freedom 55
It’s been nearly 60 days since the launch of the new Corporate Facebook Timeline. Around this time, Facebook began revealing more information about its News Feed algorithm, EdgeRank, and began providing more analytical data
Ashely Hall, the Social Media Manager at Voices.com & I got into a great social media conversation on a webinar tbk Creative hosted yesterday. I wanted to bring Ashley on a call to knowledge
Compared to businesses, charities have it tough. They have missions that are arguably more important than any corporate board room, but usually lack the economics to have their missions be realized. The quality of
On Monday, March 26, tbk Creative and our client, Siskinds LLP, were recognized with a national digital marketing award through the Internet Advertising Awards (Web Marketing Association) for our social media campaign, Take Your
Many Fanshawe students are moping around this week, complaining to their friends and family about how Fanshawe College’s brand is tarnished. Their concern: “My employment ability once I graduate has suffered.” There is absolutely,
I see an interesting quandary and one that isn’t probably going to get sorted out until post March 30. I’m trying to understand the value Static Welcome Pages will have after Facebook introduces the
Twitter isn’t as popular for running marketing campaigns. You’re more limited in that you essentially have 140 characters to ignite the effort. Most of tbk Creative’s work has been focused on facilitating Facebook and
Today, Facebook unveiled its plans for the future of Corporate Facebook Pages. We can all breath a sigh of relief with the news and gear up for an exciting digital and social future. If
Yesterday, I receive a cold call from a local mortgage broker. His name is Craig Pritchard. If you’ve ever tried cold calling, you know it can be nerve racking. You must deal with unlimited
When it comes to social media planning, most don’t like to do it. Either because they don’t know how to, or because they don’t like to. I can’t help with the latter, but I hope this
A storm of media attention picked up after I published the blog article, Canada’s Most Vulgar Cities on Twitter. You can read the Huffington Post article here and watch the CTV London news segment
tbk Creative recently aggregated over 1,000,000 tweets with the goal of learning where the practice of vulgarity happens most in Canada on Twitter. Feel free to share this infograph as you wish. Behold, the
This entry is written by Paul MacLean, a Sr. Programmer and the Duke of Digital Strategy at tbk Creative. On January 18th, Wikipedia, Mozilla and a host of other sites are going black. So,
These are 8 ideas I’ve picked up along my travels through life. I’ve learned these lessons/principles the hard way because I’ve broken every one of them at different times. I now know these are
In a valuable, thought-triggering blog entry last week by Mitch Joel (President at Toronto & Montreal-based, Twist Image), he described a question he often uses that requires an avant guard-type response. The question is:
Well, we come to the end of another year. For tbk Creative, this marks the completion of our second year in business as a web design & social marketing agency. Here are 7 things
Each month, tbk Creative reports on the State of London Ontario on Twitter in the London Free Press. If you want to read the LFP article, click here. After aggregating and analyzing nearly 10,000
tbk Creative aggregated over 1 million tweets across Canada’s largest 15 cities to determine what Canadian cities appear to be the happiest on Twitter. We want to thank the Toronto Star, CBC Nova Scotia,
An up and coming reporter, Dale Carruthers, wrote a popular editorial last week in the London Free Press titled, Drivers use Twitter to give cops the bird. This story started when Carruthers observed a
In October and November, thousands of Canadians took to Twitter to discuss the Occupy movement across Canada. I remember that when Occupy London tents were being taken down by Police and City Staff at
This month, I decided to aggregate over 400,000 tweets in a 30 day period that contained the term “Toronto” to generalize the state and behaviour of Toronto on Twitter. The Toronto Star reported some
Once per month, I step away from writing about web design, social media, and digital marketing, and use this blog as a medium to share some of the accomplishments tbk Creative’s clients have made
You have problems. I have problems. Many of our grandparents (and some, their parents) had a problem too. Their problem was that they were entering battlefields to protect our families and our nation and
#ldnont is the hashtag many users use to associate their tweets to London, Ontario. The logic is simple and one of great empathy for our beautiful city: If you want to follow the happenings
Each month, tbk Creative runs a blog series that highlights key accomplishments our clients are having, ground their making, and stories worth sharing. Some of what they do is down right captivating. Here’s this
In 2010 and much of 2011, corporations focused on building large communities on their Facebook pages. Coca-Cola has 34 million fans; Starbucks has 25 million fans. Some in the marketing world has referred to
I have a confession to make. Last night, I failed as a social media practitioner. The picture you’re looking at wasn’t caused by a brick, a large rock, or even an act of God.
If you’re an entrepreneur or communications manager, you may be at a stage where you understand the basics of Facebook, and Twitter and use them. You might have even been courageous and started a
Welcome to September! Each month, tbk Creative connects in with some of our clients to find out what accomplishments and initiatives they have on the go. As you’re about to read, many of them
Although most brands want to learn how to use social media to create new customers and unlock revenue growth (it’s easiest to get a budget for that), here is a more comprehensive look at
[Andrew's Editor notes: Since the writing of this article, @MayorFontana has changed the communications on his twandle to be clear it is a fake account and not run by Mayor Joe Fontana.] Metro London
In doing strategic marketing work with brands almost daily (I’m including weekends), I see a common misconception about what it takes to make social media marketing successful. I want to dispel this misconception, right
Most brands don’t do social media well, yet. They’re too boring. Thankfully, I have a solution (that’s easier said than done), but works nonetheless. It’s called Unborification. Don’t be confused by this term. Getting
How do you balance Facebook for personal vs. professional use? I get asked this personal branding question a lot these days. Here is my 2-minute answer delivered at the Planning & Managing Your Web
On July 20, 2011, I delivered a social media marketing keynote at the Planning and Managing Your Web Identity Conference in London Ontario, hosted by Tecumseh Community Development Corporation. During the talk, I shared
There’s a lot of buzz about Google+, all these experts proclaiming how good it is. I really don’t care (yet). It’s called Metcalfe’s Law. According to Wikipedia, Metcalfe’s Law occurs when, “the value of
Conversations. Social media is a conversation. In fact, the whole internet is one big conversation. Further, it could be said your life is nothing but a network of conversations. Or arguably just one conversation.
Stem Legal recently included a
Are you dissatisfied with the number of fans on your company’s Facebook.com page? If so, this article is for you. Let’s skyrocket the number. Here’s the three areas you want to look from immediately:
David Canton (business lawyer at Harrison Pensa, and blogger at eLegal) and I recently got the privilege of speaking at the Tecumseh Community Development Corporation “Planning and Managing Your Web Identity” conference in London
You should be. The whole corporate communications world has become complex. Fragmentation is what’s occurring. Consumers don’t just listen to radio, read newspapers/magazines, watch TV, and drive by billboards/bus benches. They now do a
The sky is the limit now. Enough with this spending a couple grand going to a conference in hopes of meeting the person you want to meet (although fun). I suggest you meet them
If you manage growing a brand using social media, this post applies to you. This article will be a little more serious in nature (from my normal posts), because it’s a serious topic and
This article appears in Business London magazine’s London Chamber of Commerce Voice of Business column (July issue). When I was asked to speak at the London Chamber of Commerce on the topic of social
That’s what I ask clients when they are scared to use social media, open up their brand, and become more social. Yes, it’s true that social media allows negative reviews to scale and touch
You may want a job. If so, I want to help you get it. This article is for you if you’re applying for any type of communications position such as social media manager, digital
On Monday, I visited a UWO Continuing Studies Public Relations & Corporate Communications class (my friend Julia Michienzi from Richard Ivey School of Business is the professor) to answer questions students have about what
There’s no excuse not to be great. There used to be. The internet has changed all this though. Let me explain. I grew up in a small city called St. Thomas Ontario. In my
Last week I did a short interview with Voices.com Social Media Manager, Ashley Rose Hall. Voices.com has become one of London’s business success stories. What their website does is match businesses with professional voice
I thought you’d be interested in reading about this unique marketing project. Mike Vander Vloet & Sarah Poirier Vander Vloet are real estate representatives with Realty Executives Elite Ltd. Brokerage based in London Ontario.
In the last several years, consumers have gained a lot of control. From the GAP rebranding outcry (and consequent brand reversal), to the Chevy Tahoe social media campaign failure of 2006, all the way
Consumers are now publishers. This isn’t so bad for smart and bold companies looking to gain greater brand equity, customers, and sales despite this communications renaissance. The reason I believe is simple: businesses are
I was challenged with this question about an hour ago. I was driving around London Ontario running errands when I came across a man standing in the middle of an intersection with a sign
Roma Moulding
Brock Doors and Windows
Stronghold Services
Emotion Dance
Hospitals Lottery
North Star Windows & Doors
Fertility Ontario
Sports & Fitness Insurance Canada
Servus
Brock Doors & Windows
Dream Lottery
North Star Windows & Doors
Oakwood Resort
Brock Doors & Windows
Coffee Culture
Hospitals Lottery
King’s University College
Obsidian Group Inc.
Scholar’s Choice
Siskinds Charity Challenge
Siskinds – Take Your Body Back
